Mark Pincus, co-founder of Zynga, once said, “I think failing is the best way to keep you grounded, curious, and humble. Success is dangerous because often you don’t understand why you succeeded. You almost always know why you’ve failed. You have a lot of time to think about it.”
With Flyers Faithful, we experienced both sides of this. We succeeded as a Flyers blog, ranking second on Google, behind only Broad Street Hockey. We studied our competition, recruited writers patiently over months and built our site off the lessons learned from the failures of other bloggers.
In no time, we had a staff of over 30 writers, credentials to cover hockey at four different levels from college to the NHL and a very solid readership and social media following. The site expanded into a network of sites for each Philadelphia sports team.
One mistake turned that success into my own personal failure. In a shortsighted and poorly thought out move, I sold my sites. Out of respect to the buyers, I will not elaborate on the details as to why this move was a failure. However, I will say that it has motivated me to cultivate the strongest group of Philadelphia sports writers that I can with the goal of outpacing what Flyers Faithful achieved.
I know why I failed. I’ve had a lot of time to think about it. Now is the time to make things right.
We are Pattison Ave and we’ve come to play, Philadelphia.
N.B. Although Pattison Ave was created by members of Gearadelphia, LLC, it is not a subset of the company, nor is it a camouflaged marketing tool. While Pattison Ave may link back to Gearadelphia product, it is its own entity with the mission of being the best damned Philly sports blog possible.